Are you a small business owner, struggling to generate qualified leads that turn into loyal customers? You are not alone.
Digital marketing costs are increasing, but lead generation is dropping. This is due in part to data collection changes brought about be privacy legislation. Over the last several years the data that advertisers need to target customers has dried up. At the same time more businesses have turned to using digital marketing and this is driving up costs.
Fortunately, there are ways for small business owners like you to improve your lead generation. Richard Bueckert from RailGun Marketing has some top tips on how to do just that. Start by using the Google analytics to understand the traffic on your business website. Then create value add engagement for your ideal client on your website, making it worth their time to provide you with their contact information.
We hope you enjoy the episode.
Click the stamps below to enjoy our discussion and insights on:
00:00 Intro
00:38 Welcome
01:18 Online Marketing Trends
03:40 Go Forward Tips
08:58 How to Implement
12:44 Customer Scenario
15:15 Why Marketing
17:00 RailGun Marketing
19:32 Contact Information
A bit about our Guest
Richard Bueckert is the Marketing and Sales Implementation Strategist at RailGun – a Results Marketing Agency. He has over 3 decades of hands-on marketing experience and teaches business professionals how to successfully market their businesses to obtain reliable and predictable flow of news clients that pay, stay, and refer.
You can connect with him on LinkedIn at https://www.linkedin.com/in/richard-bueckert/. To learn more about RailGun Marketing go to https://railgunmarketing.com/.
#marketing #socialmedia #socialmediamarketing #smallbusiness #professionalconsulting #advertising #data #leadgeneration #digitalmarketing #sales #prospecting #advertisingcosts
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About Greg and Top Dog Tips
Greg guides professionals and businesses to create strong brands built on their expertise and become the Go To authority in their niche. He applies 30 years of sales and marketing experience to building those brands, creating supporting digital assets, and promoting them across multiple channels and platforms.
Connect with Greg on LinkedIn https://www.linkedin.com/in/gregbelanger/
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